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The Fetch & Fizz: A Backyard Brand Strategy
The Fetch & Fizz began as a backyard gathering space designed for our wedding that quickly evolved into a hub for life's best simple pleasures: great books, cold beverages, and endless rounds of fetch.
What started as a functional space soon demanded a visual identity (I couldn't help myself). I developed a full brand suite including custom coasters, a signature tagline, and physical signage. The momentum naturally carried into social media with the launch of Tails from the Fetch & Fizz, an Instagram and TikTok presence dedicated to "the tails" told and consumed within the space.
Today The Fetch & Fizz is more than a backyard; its a community venue. From hosting live performers and book clubs to weddings and family gathering, the project remains a living portfolio of how storytelling and design can turn a private space into a shared experience.
Likely with cold beer in one hand and a frisbee in the other.













