Managing a community of over 200,000 takes more than just a calendar—it takes constant reinvention. I led a five-person team to bridge the gap between brand values and the fast-moving digital landscape. By ditching third-party tools and prioritizing native content, we didn't just reach people; we drove record-breaking organic engagement. From viral hits like our greeting card that was prefect for the US Open to the humorous greeting card imagery that anchored our feed, I ensured every post felt intentional. This mix of "of-the-moment" hustle and strategic planning built an ecosystem that earned 2M+ organic impressions and turned a follower count into a true community.